Workit Health

By A2Hub Editorial. Published 2026-04-22. Last updated: 2026-04-22.

At a glance

• Founded: 2015
• Founders: Robin McIntosh, Lisa McLaughlin
• HQ: 3300 Washtenaw Avenue, Ann Arbor, Michigan
• Employees: Scale-stage; specific headcount not publicly disclosed
• Funding raised: $118M Series C in October 2021 at a reported $500M valuation; prior rounds undisclosed in aggregate
• Key investors: Insight Partners (Series C lead), CVS Health Ventures, FirstMark Capital, Blue Cross Blue Shield Venture Partners, 3L Capital
• Status: Private, growth-stage
• Website: workithealth.com

The Ann Arbor telehealth company two women in recovery built into a $500M business

Workit Health is the Ann Arbor telehealth company treating opioid and alcohol use disorders through a medication-plus-therapy model delivered on your phone. It was co-founded in 2015 by Robin McIntosh and Lisa McLaughlin, both of whom are in long-term recovery themselves. The company closed a $118M Series C in October 2021 led by Insight Partners at a reported $500M valuation, with CVS Health Ventures, FirstMark Capital, Blue Cross Blue Shield Venture Partners, and 3L Capital joining the round.

For the Ann Arbor health-tech ecosystem, Workit is the largest scale-stage software-led healthcare company headquartered in town. It is also one of the most prominent female-founded growth companies in Michigan, period.

Founding story: lived experience as the product spec

Robin McIntosh and Lisa McLaughlin founded Workit Health in 2015 after meeting through the recovery community. Both had walked the twelve-step path, spent time inside treatment systems, and seen from the inside what worked, what did not, and where the gaps were. One of the largest gaps was access: the standard American treatment system for substance use disorders is built around in-person clinic visits that are hard to schedule, hard to reach, and hard to sustain for people who are trying to hold a job, raise a family, and stay sober.

The founders' bet was that a telehealth model, combining FDA-approved medications with therapy and daily behavioral support delivered through a phone, could reach people the traditional clinic system missed. That thesis was ahead of its time in 2015, predating the pandemic-era normalization of telehealth by years. COVID-19 and the subsequent DEA and HHS flexibilities on telehealth prescribing of controlled substances accelerated the category the founders had already chosen.

The company was built out of Ann Arbor and has stayed there. Both McIntosh and McLaughlin are repeatedly cited in public coverage as founders who bring their lived experience into the design of the service and the culture of the company. That is not a branding point, it is a product decision: a company where the founders have used the system they are building tends to catch problems that outsiders would ship past.

What they build

Workit Health delivers virtual care for opioid use disorder, alcohol use disorder, and co-occurring conditions. The clinical model combines:

Medication-assisted treatment (MAT). Buprenorphine (including Suboxone and related formulations) for opioid use disorder, and naltrexone for alcohol and opioid use disorder. The medications are prescribed by Workit clinicians and filled at local pharmacies or delivered.

Behavioral therapy and coaching. Individual counseling, group sessions, and ongoing communication with recovery coaches.

Digital curriculum and daily support. An in-app program of courses, check-ins, and tools that patients use between clinical visits.

Lab services and monitoring. Drug testing through partner networks as clinically indicated.

The service is delivered end-to-end through the Workit Health app and web platform. Patients do not need to visit a clinic to initiate or maintain care. The company accepts a broad set of commercial insurance plans, Medicaid in multiple states, and Medicare, and it works with payers to structure in-network coverage. That payer coverage is a meaningful competitive moat: telehealth addiction care is only useful if people can afford it, and the insurance relationships take years to build.

Funding and growth

Workit Health's headline round is the $118M Series C it closed in October 2021, led by Insight Partners at a reported $500M valuation. The syndicate included:

• Insight Partners, the New York-based software and healthtech growth investor
• CVS Health Ventures, the strategic corporate venture arm of CVS Health, which operates one of the largest retail pharmacy and PBM networks in the country
• FirstMark Capital
• Blue Cross Blue Shield Venture Partners, bringing a payer-strategic lens
• 3L Capital

The investor mix is the tell. When a healthtech company attracts both a payer corporate VC (BCBS) and a national retail health and pharmacy corporate VC (CVS Health Ventures) in the same round, the capital itself signals where distribution will come from. Prior rounds are less exhaustively detailed in public coverage, but the $118M Series C put Workit firmly into growth-stage territory and gave it the runway to expand geographic coverage, broaden its clinical capabilities, and negotiate larger payer contracts.

Pre-Series C, Workit raised seed and Series A capital from FirstMark, BlueCross BlueShield Venture Partners, and other investors, building out the clinical, regulatory, and product infrastructure required to operate as a multi-state telehealth provider for controlled substances.

Ann Arbor footprint

Workit Health is headquartered at 3300 Washtenaw Avenue in Ann Arbor, in the Washtenaw corridor between downtown Ann Arbor and the Eastern Michigan University border in Ypsilanti. The Washtenaw Avenue address is also a cultural statement: this is not a downtown startup, it is a healthcare company living along the commuter artery that connects Ann Arbor to Michigan Medicine, to Ypsilanti, and to the broader Washtenaw workforce.

Workit hires locally in clinical, engineering, product, design, operations, and growth roles, alongside a national network of licensed clinicians who work virtually from the states where Workit is licensed to operate. The company has been a visible part of the Ann Arbor healthtech and female founder story since its founding. In a region that produces a steady stream of U-M-spinout medtech and therapeutic companies, Workit Health is one of the few scale healthtech SaaS plays: a telehealth service company, not a device or drug maker, solving an acute public health problem with software plus medicine plus human care.

Why it matters

Workit Health matters for three reasons specific to Ann Arbor.

First, it is a female-founded healthtech company that raised a $118M Series C at a $500M valuation from Insight Partners. There is no equivalently large, equivalently mission-driven, female-founded telehealth company operating from Ann Arbor. The company is a reference point for other Michigan female founders trying to raise at scale.

Second, Workit is addressing one of the most painful public health crises in the country from a Michigan base. The opioid crisis has hit Michigan hard. Building the infrastructure to treat it at scale from Ann Arbor puts the city into a policy and healthcare conversation that extends beyond normal tech coverage.

Third, it is scale healthtech SaaS. The Ann Arbor tech story is still dominated by cybersecurity (Duo, Censys, Blumira), mobility (May Mobility, Torc), and hardware-biology (HistoSonics, Esperion, Terumo). Workit broadens the profile into software-plus-clinical-services healthcare, a category that the region needs more examples of.

Hiring profile

Workit Health hires across clinical (licensed therapists, peer recovery coaches, prescribing clinicians who hold DEA waivers and state licensure), engineering (web, mobile, data, infrastructure), product, design, operations, growth, and corporate functions. Engineering work spans patient-facing app development, clinician-facing tooling, claims and payer integration, and the data infrastructure that supports clinical operations and outcomes measurement.

The hiring profile is mission-aligned. The company has been clear in public communications that lived experience with substance use disorder, recovery, or family experience with addiction is welcomed across roles, including engineering and product. Compensation is competitive for the Ann Arbor health-tech market with private-company equity tied to Workit's growth.

Related

• Esperion Therapeutics is the NASDAQ-listed Ann Arbor cardiometabolic biopharma headquartered in town and the public-market complement to Workit's growth-stage private path.
• HistoSonics is the U-M-rooted focused ultrasound unicorn that, with Workit and Esperion, defines the modern Ann Arbor health-tech anchor set.
• Terumo Cardiovascular is the 1,000-employee global cardiovascular HQ on Jackson Road and the largest medical device employer in the region.
• Ann Arbor biotech and health-tech companies is the category hub.
• Ann Arbor tech companies is the master directory.

FAQ

Who founded Workit Health? Workit Health was co-founded in 2015 by Robin McIntosh and Lisa McLaughlin, both of whom are in long-term recovery. They built the company to address gaps they had experienced personally inside the traditional addiction treatment system.

Where is Workit Health located? Workit Health is headquartered at 3300 Washtenaw Avenue in Ann Arbor, Michigan. Clinical services are delivered virtually across the states where the company is licensed.

How much has Workit Health raised? Workit Health's most recently disclosed headline round is a $118M Series C in October 2021, led by Insight Partners at a $500M valuation. Other investors in the round included CVS Health Ventures, FirstMark Capital, Blue Cross Blue Shield Venture Partners, and 3L Capital.

What does Workit Health treat? Workit Health delivers virtual care for opioid use disorder, alcohol use disorder, and co-occurring conditions. Its clinical model pairs medication-assisted treatment using buprenorphine and naltrexone with behavioral therapy, coaching, and a digital support curriculum.

Is Workit Health covered by insurance? Workit works with a broad set of commercial insurance plans, Medicaid in multiple states, and Medicare. Specific coverage varies by state and plan. Prospective patients should check directly with Workit Health for current payer details.

Who owns Workit Health? Workit Health is a private company backed by venture and corporate investors including Insight Partners, CVS Health Ventures, FirstMark Capital, Blue Cross Blue Shield Venture Partners, and 3L Capital.

Is Workit hiring in Ann Arbor? Yes. Open roles in clinical, engineering, product, design, operations, growth, and corporate functions are posted at workithealth.com and on standard health-tech job sites.